Friday, November 21, 2008

The Enhanced Rider Scheme ERS DSA at the NEC

Celebrity bikers join the Driving Standards Agency to support the enhanced rider scheme at the 2008 NEC motorcycle show

The Driving Standards Agency (DSA) has invited popular TV motorsport presenter Louise Brady and former Superbike Champion and now MotoGP commentator Steve Parrish to support an exciting new scheme aimed at significantly improving motorcycle road safety.

The Enhanced Rider Scheme (ERS) will be showcased at the 2008 Motorcycle and Scooter Show, which takes place at the National Exhibition Centre, Birmingham, from November 28-December 7.

The ERS is a new training package that forms part of the Government's Motorcycling Strategy (GMS) to help reduce the number of fatal and serious accidents on our roads each year involving motorcyclists. ERS aims to encourage and help qualified riders become safer on the roads and reduce accidents.

The DSA is encouraging motorcyclists at the show to visit the stand, to discover the benefits of ERS and look at how it can help biking for the future.

Louise Brady said: "The Enhanced Rider Scheme offers an opportunity to iron out bad habits and keep you safer on the roads, as well as helping you get more from your bike. And it can help to gain riders discounts on insurance.

"Accident statistics among motorcyclists are high and they suggest that we should all have our riding ability assessed from time to time."

The show takes place from November 28-December 7 at the NEC, Birmingham, with a media day on November 27. DSA road safety experts will be joined on their stand by Steve Parrish on November 30 and Louise Brady on December 6 and 7. The DSA exhibition stand will be located in Hall 2, stand 2H15.

Funny, I thought it was launched last year as new initiative, with the Hairy Bikers at the show ........... Ah well see what happens this time.

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